Noida: ICMEI, in association with the AAFT School of Digital Marketing, successfully organized the Digital Media Conclave – ELEVATE 2026 at Marwah Studios, Film City, Noida. The prestigious conclave brought together distinguished digital media experts, marketing professionals, content creators, academicians, and industry leaders to deliberate on emerging trends, innovative strategies, and the growing influence of digital platforms in shaping the future of communication and business.
Welcoming the distinguished guests and participants, Sanjay Sinha, Dean, AAFT School of Digital Marketing, introduced the theme of the conclave and emphasized the rapid transformation taking place in the digital ecosystem. He highlighted the need for students and professionals to continuously upgrade their knowledge and skills to remain relevant in an increasingly technology-driven world.
Delivering the keynote address, Dr. Sandeep Marwah, Founder of Noida Film City, President of Marwah Studios, and Chancellor of AAFT University, spoke about the remarkable growth of digital media and its role in connecting businesses, brands, and audiences across the globe. He stated, “Digital media has emerged as one of the most powerful tools of communication and marketing. The future belongs to those who can effectively blend creativity, technology, and innovation to create meaningful engagement and value.”
The highlight of the conclave was an insightful session by Pradeep Gupta, Founder and Chairman, Cyber Media Group, who spoke on the topic “Strategic Shift: Generative AI in the Marketing Tech Stack.” He explained how Generative AI is transforming the marketing landscape by enhancing personalization, content creation, customer engagement, data analytics, and decision-making processes. He emphasized that organizations embracing AI-driven strategies would gain a significant competitive advantage in the years ahead.
Adding further depth to the discussion, Dr. Kushal Sanghvi, Director, Komerz, shared his expertise on the evolving digital marketing ecosystem and the importance of integrating emerging technologies into modern business strategies. He highlighted the growing opportunities for professionals who possess a strong understanding of digital transformation and innovation.
The conclave witnessed active participation from students, faculty members, industry professionals, and media enthusiasts, making it a highly engaging and informative event. The interactive discussions provided valuable insights into the future of digital communication, marketing technology, artificial intelligence, and content creation.
The event concluded with a formal Vote of Thanks by Dr. Himani Choudhary Director AAFT School of Digital Marketing, who expressed gratitude to the distinguished speakers, guests, participants, and organizing team for making the conclave a grand success. She reiterated AAFT’s commitment to fostering industry-academia collaboration and creating platforms that encourage learning, innovation, and professional excellence.
Digital Media Conclave ELEVATE 2026 once again reinforced AAFT and ICMEI’s leadership in promoting knowledge-sharing and preparing the next generation of media and marketing professionals for the rapidly evolving digital world.
