Noida: ICMEI, in association with the AAFT School of Digital Marketing, successfully presented the 3rd Session of the Global Media Conclave – ELEVATE 2026 (Step Up – Stand Out – Succeed) at Marwah Studios, Film City, Noida. The session brought together eminent media professionals, communication strategists, digital experts, and academicians to deliberate on the evolving role of data in shaping impactful narratives and media strategies.
The session commenced with Shefali Narang, Assistant Professor, AAFT School of Digital Marketing, introducing the theme of the conclave and highlighting the increasing significance of data intelligence in modern communication and content creation.
Prof. Dr. Himani Choudhary, Director Academics, AAFT, formally welcomed the distinguished guests and participants. In her address, she emphasized the importance of integrating analytical thinking with creative storytelling to meet the demands of the rapidly changing media landscape.
A highly engaging panel discussion on “Data-Driven Storytelling – Beyond the Dashboard” formed the centerpiece of the session. The discussion was moderated by Shubhendu Parth, who steered the conversation towards understanding how organizations can transform raw data into meaningful stories that drive engagement, influence decision-making, and create measurable impact.
Sharing his insights, Mr. Jaideep Ghosh highlighted the growing role of data analytics in understanding audience behavior and crafting personalized communication strategies. He stressed that successful storytelling today requires a balance between data insights and human creativity.
Mr. Ananay Jain spoke about the importance of leveraging technology and artificial intelligence to extract actionable insights from vast volumes of information. He emphasized that data should serve as a foundation for building authentic and relevant narratives that resonate with audiences.
Ms. Nidhi Jain discussed the changing dynamics of digital media consumption and the need for organizations to adopt data-backed strategies to remain competitive. She noted that informed decision-making is becoming a critical component of successful media and marketing campaigns.
Adding further depth to the discussion, Ms. Rachna Garga underscored the importance of ethical data usage and responsible storytelling. She highlighted how transparency, credibility, and audience trust remain essential pillars of effective communication in the digital age.
The panelists collectively agreed that while data provides direction and insights, the true power lies in transforming those insights into compelling stories that inspire action, build relationships, and create lasting impact.
The session witnessed enthusiastic participation from students, media professionals, faculty members, and industry practitioners, making it an enriching platform for learning and knowledge exchange.
The event concluded with a heartfelt Vote of Thanks by Sanjay Sinha, Dean, AAFT School of Digital Marketing, who expressed gratitude to the distinguished panelists, guests, participants, and organizing team for contributing to the success of the conclave. He reiterated AAFT’s commitment to creating industry-oriented platforms that foster innovation, creativity, and professional excellence.
The Global Media Conclave – ELEVATE 2026 continues to serve as a dynamic forum for thought leadership, bringing together experts from across industries to share insights, inspire future professionals, and shape the future of media, communication, and digital transformation.
